Promote and value your digital products with PPK Formula
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You take care of the ‹code/› and we'll take care of the rest.
In an era of deep changes, we believe that new technologies play a key role in solving global problems.
Code and data are strategic assets of people and organizations, and their valorization is as important for economic development, as it is for achieving sustainable development goals.
PPK Formula aims to identify, value and promote digital solutions through a holistic growth path that involves design, marketing, legal and finance professionals.
5 PROJECTS
The number of projects that will be followed in 2024.
3 MONTHS
The duration of the first validation Sprint.
Why is it risky for ICT Companies not to invest in the development of proprietary digital products?
Time is limited
Limiting oneself to selling time is risky.
To take on new projects and ensure quality, it is necessary to hire new developers: today increasingly difficult to attract and retain
Innovation yes, but what is the right moment?
Timing plays a cruial role in the success of an innovation project.
Launching a product before testing it with the target audience can lead to its failure, as well as launching it too late
More customers do not mean more revenue
Commission- or project- based business models are not scalable.
As revenue increases, so do costs, making the profit margin negligible or almost non-existent
''
It is a capital mistake to theorize before one has data.
''
Sherlock Holmes
The ppk FORMULA path
validation, development, growth
TECH IDEA
Your solution
SPRINT 1
Market Validation
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Technology Assessment
In-depth analysis on the level of maturity reached by the technological solution
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USP Definition
Focus on the Unique Selling Proposition of the product to be launched on the market
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USP Validation
Launch validation test campaign to confirm hypotheses
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Analysis
Data analysis on the performance achieved by the validation and optimization activity
SPRINT 2
Build
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Gap-Analysis & Need Assessment
Identification of the weaknesses of the project in terms of human, financial and technological resources
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Strategic planning
Designing a 9-month growth path in 3 Objective-Key results
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OKR-Based Co-Management
Supervision of activities to achieve the predetermined goals
SPRINT 3
Growth
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Business Validation and Planning
Determining the value of the project and drafting goals, strategies and financial-economic plans.
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Identification of Investors/Partners
Selecting ideal investors and partners for the commercial development of the solution
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Support in negotiation and closing
Active support for the closing of the investment or partnership agreement
SCALE UP
Exit
Check if your project falls within the program
Who we are
PPK Innovation is the fullstack partner for the validation and commercial development of digital products for software companies.
It was founded in 2019 by entrepreneurs with consolidated experience in the ICT sector and involves qualified advisors in tech, design, marketing, legal and finance.
Customers and Ongoing Projects
Software development services for third parties
VS
Proprietary digital products
Investing in the commercial development of digital products means growing in a scalable way by increasing the margin and maintaining an agile and sustainable structure.
+ turnover
+ costs
+ turnover
- costs
Success cases from around the world
Figma is a cloud-based and on-premise platform that allows companies to create customized projects and share prototypes among team members.
Valuation
10B $
Acquired by
Social impact software for managing web-based learning that includes primary and secondary education programs, financial courses and training packages for managing schools and businesses.
Valuation
750M $
Acquired by
Daily use tool for managing money: from shopping in stores, to exchanging money with friends, to paying for services, and managing savings
Valuation
+1B $
Round
SERIES D
Business management software for modern companies. Increase sales, reduce expenses and save time, managing every aspect of your business from a single platform
Valuation
+140M $
Acquired by
What are we looking for?
Library
Frameworks
Webapps
Mobile Apps
Dapps
Cloud
SDK
API
Request information
Particular attention will be given to some main categories of software. Check if your solution is among those sought by PPK
Stealing ideas is prohibited
We are aware of the value behind every line of code, idea and digital product.
Before assessment, we commit to signing a confidentiality agreement for a mutual protection.